How Bootstrapped Companies Should Think About Hiring

Wed, 15 Apr 2026 00:00:00 +0000

Venture-funded companies hire ahead of need. They bring in people to build what the roadmap calls for in six months, to staff the customer success function that will be necessary when growth hits the next threshold, and to fill out a leadership bench that will look credible in the next board meeting. This is not reckless — it is the rational response to having capital that must be deployed and growth expectations that require velocity.

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How Bootstrapped Companies Should Think About Hiring